Together with my study partner at NKH we developed this board campaign for Nyt Norge, a umbrella brand for all norwegian farmers products. We want to tell people that through proper care quality products are developed. 

 

So in the first boards we see a hairdryer and a carrot with the following heading: No norwegian carrots have a bad hair day.

 

With a body that says: By caring about our products, we grow quality.  Therefore, we probably have the best products in the world.

In the second board we chose the vegetable "dill" ( don't know the word in english, perhaps it's the same? It's like a grassy looking salad, used as a supplement on prawn sandwiches...) Anywho, the dill is resting at a pillow,  and the heading says: We pamper with dill. (In norwegian that rhymes). 

 

And the body is the same as the first one: By caring about our products, we grow quality.  Therefore, we probably have the best products in the world.

In the third and last board we have chosen a picture of apple juice. We uses the famous adage "the apple doesn't fall far from the tree", only changing the word tree with Drammen (once again this rhymes in norwegian), because the apple juice is made in Lier, a place outside of Drammen. 

 

So the heading says: The apple doesn't fall far from Drammen. 

 

And with the same body as the previous: By caring about our products, we grow quality.  Therefore, we probably have the best products in the world.

Hope you like it! And if you do, feel free to click the blue thing.